Gain new perspectives
&US Growth Funnel
We synchronise the activities of the two growth drivers sales and marketing to create an efficient purchasing process pipeline.
The sales funnel is most often used by the sales team to identify business opportunities and drive business. Marketing, on the other hand, has a customer-centred perspective on the buying process, generates leads for sales and then passes the potential customers to sales for conversion. This is a serial process that requires a well-organised handover.
The &US Growth Funnel opens new possibilities with an integrated approach to this process.
The transformation of the tools of marketing and sales into a joint customer buying process improves the coordination of the two growth drivers, increasing the company’s performance. The shared perspective provides insight into which sales and marketing processes are effective and improves conversion.
The result is a common perspective and management of the customer buying process to maximise business growth.