Development of a single-brand strategy for one of the leading credit insurers in Austria.BRAND CONSULTING
TASK
Development of a single-brand strategy including a new corporate design and a new advertising line for the future core brand Acredia.
Background

Acredia, Austria’s leading credit insurance company with a market share of 55 percent, has been operating with two independent product brands: Prisma and OeKB Versicherung (OeKBV).

Acredia
Implementation of project

By focusing on a strong brand, Acredia’s leading position in the credit insurance sector will be consolidated and further expanded. In workshops, new values and a new positioning were developed together. Based on these, a matching brand strategy was developed, including a new corporate design suited to the positioning of the brand in the entrepreneurial target group.

Result

Optimal positioning as the credit insurer in Austria. The new Acredia logo was embossed by the designed A in the Acredia lettering – a sign turned 180 degrees, replacing the last A. The logo was combined with the slogan Power to act with courage, not simply emphasising the insurance benefit of ‘security’ but the benefit that comes from feeling secure: being able to make business decisions faster, more freely, and more courageously.

This understanding of the brand will be used throughout the entire communication to show clearly that Acredia stands for dynamic, entrepreneurial action with its services.
Marion Koll, Head of Marketing, Communication & Digital at Acredia